In this blog, we capture how a fast growing Tech & Business Analytics firm transformed their complex, code-heavy QA into a no-code, stable & sprint-ready quality engineering system, during a guided Muffins product trial.  This impactful automation transformation was driven by deep discovery, collaboration and hands-on automation support from Muffins – this is how we work with Startups.

Early-stage and growth-stage Startups don’t just need a test automation tool – they need a QA partner who understands their priorities, constraints and fast pace of business.

‍

Our Client : Advanced Tech & Business Analytics firm struggling with Traditional QA 

The firm is leveraging AI/ML technologies to provide actionable business growth insights for organizations. They have :  

• a small but capable QA and Developers team  

• client-specific applications involving dynamic UI elements, complex objects

• weekly sprints, fast releases, and deployments across multiple geographies and environments

Their traditional code-based framework had become a big bottleneck

a) script maintenance was extremely difficult due to continuously changing UI objects – dynamic elements, shifting properties,

b) no stable HTML attributes and their application also used complex structures like nested iframes & shadow roots, which made object identification very tiring. These issues slowed down delivery, stressed teams and created inefficiencies in execution.

‍

The Big Challenge: Managing QA Across Multiple Geographies & Environments

As said above, their legacy code-based automation was impacting agility and operational efficiency. Key challenges include :

1. Very Slow Automation – Continuously changing locators, high script maintenance and limited skill-sets made it very difficult to deliver automation at the pace required by the business.

2. Manual maintenance overload – QAs were overburdened with frequent releases (weekly sprints) that needed constant updates to object locators and scripts. This not only slowed down testing but was proven to be quite difficult for younger team members and led to onboarding delays. Manual updates to scripts, late-night fixes and weekend testing became a norm.  

3. Object recognition and Dynamic UI issues – Some application components were like constantly changing UI containers, making scripts hard to stabilize. The reloaded UI containers had new properties every time. These along with nested iframes & shadow roots were making object identification impossible to achieve.

4. High Maintenance  CI/CD integration – with 5 active global regions, QA team had to manually update URLs in test cases : slowing down deployments and integrations with DevOps pipelines.  

5. Fragmented traceability – Their QA workflow was fragmented across multiple tools, Selenium for automation, Jenkins for CI, a separate test management system, and a standalone DevOps setup. This forced teams to juggle disconnected systems, which increased the maintenance cost and slowed onboarding etc.  

6. Inefficient data handling – Rigid condition-based execution & hard-coded data were creating unnecessary complexity and brittle workflows.  

‍

Muffins Product Trial – Customized & Hands-on partnership  

Instead of offering a regular trial, Muffins team went – deeply, collaboratively and hands-on.  

Step 1 : In-depth Discovery before automation  

Muffins team conducted working sessions with the client’s senior stakeholders, QA leads, Developers, to map a detailed view of the app, various stress points across the process and team structure.  

1. Mapped the entire application and team workflow

2. Identified various stress points, bottlenecks and automation gaps  

Step 2 : Customized product trial aligned to their reality  

Rather than showcasing Muffins’ key features, we designed a product trial focussed on their real QA challenges and toughest scenarios. Our No-Code test automation platform demonstrated its ability to replicate manual testing with intelligence and efficiency – addressing dynamic UI handling, high maintenance CI/CD integration, and multi-regional & environment  execution.  We also conceptualized new feature capabilities to align better with the client’s QA workflows.

‍

Step 3 : Continuous hand-holding and expert support  

Throughout the product trial, our Automation expert worked closely with the client’s team.  

1. Supporting test creation
2. Stabilizing dynamic UI handling
3. Adapting Muffins to their CI/CD and multi-environment setup

‍

Outcome : Full QA streamlining achieved in the Product Trial itself

In just a few weeks, Muffins delivered beyond automating the client’s QA – it rebuilt the whole system as a more efficient, scalable, and sustainable Quality Engineering system. A complex and code-dependent brittle system has been transformed into a no-code, low-maintenance high-velocity automation workflow. And Muffins also centralized everything, execution logs, screenshots, and traceability reports.  

The entire QA workflow became scalable, easily maintainable and sprint-ready.

‍

From Trial to Transformation – your QA can be next.  

This successful product trial validated Muffins’ capabilities in real-world dynamic scenarios and reinforced one truth to both teams : Muffins does not just automate tests but also simplifies QA thinking and execution for fast-paced teams.  

If you are a startup looking for:

• Faster releases without QA chaos

• Automation your team can actually maintain

• A QA partner who works with you, not just sells software

Book your custom proof-of-concept and see how Muffins no-code generative test automation can address some of your key QA challenges and streamline the whole framework – just like it did for our client.

Schedule a demo today – Connect with us –  Sales@muffins.ai

Explore how Muffins supports startups here – an exclusive page for startups.